Brand YOU

“Personal branding is self-expression amplified to influence and command attention. This has everything to do with your business success, especially in attracting media exposure and seducing new clients” – Ben Angel.

What is Personal Branding to you? For many of us; someone who can be referred to as a brand are most likely famous and well known, someone who endorses other brands and has celebrity status. Well we are wrong. Personal branding should be implemented by all of us. We are our own brand representing the company we work for. Just like celebrities do, we too can build Brand Preference and Brand Equity - we can differentiate ourselves from fellow Personal branders (colleagues.)

The best way to discover your Personal Brand is to treat yourself like a brand and use
exisiting marketing tools:

• Do a SWOT analysis:
• Your Strengths
• Your Weakness's
• Your Opportunites - what defines you from others
• Your Threats - what do other colleagues/competitor employees have that you don't and how can you turn that into an opportunity.
• Write down your mission (your purpose) and vision (your future promise) statement.

According to Ben Angel – author, business and lifestyle columnist, personal stylist and marketing specialist on personal branding – your personal brand is about how you position yourself within the market place. It is made up of everything you are, do and have:

- Your clothes

- Your hairstyle

- Your intentions

- Your interactions

- Your emotional energy

- Your facial expressions

- Your tone and medium of communication

"By creating a memorable and distinct personal brand for yourself you invite consumers/clients/customers into your world and help them relate to you. This makes it difficult for competitors to copy this relationship you have forged with your clients. Nobody can copy the essence of who you are as a person, so the more 'you' that you put into your brand, the more rewarding and successful it will be. These assets are intangible, you cannot pick up your essence and hand it over to your client, but you can definitely make your client feel it and in turn, be a memorable part of their brand experience. You must be able to stand head and shoulders above the rest in a crowded marketplace to be successful in your chosen industry.”

Ben Angel addresses a few important questions:

·         Do you have the personality it takes to take your industry by storm?

·         Does your personal brand distinguish you from your competitors?

·         Have you positioned yourself as the ‘go-to’ expert in your industry?

·         Have you carved out a clear niche for yourself in the marketplace?

·         Are you newsworthy?

·         Do you embody the values that your target market aspires to?

It is important to remember that YOU + YOUR BUSINESS = THE COMPLETE PACKAGE that prospects are either drawn to or repelled by.

“Be a Remarkable Brand”

This corporate presentation will provide you/your staff with the skills to:

• Represent a consistent, authentic brand
• Impress others with your image excellence, business etiquette and professionalism
• Make your personal brand a powerful and influential tool in today's fast-paced world

Now is the time to take control of your brand. Let the team at Professional Impressions help you or your company to increase the impact of your impressions. We look forward to helping you design your personal brand and unlock your unlimited potential!

Visit http://www.profimpressions.co.za

We would like to credit Ben Angel - Sleeping your way to the top in business - check out his website here for some amazing tips and articles.